Privacy Policy
HootOwl Legal, PLLC
Last Updated: August 11, 2025
At HootOwl Legal, PLLC (“HootOwl Legal,” “we,” “our,” or “the Firm”), protecting your privacy is central to the way we do business. Whether you visit our website, contact us for a consultation, or become a client, you entrust us with personal, financial, and sometimes sensitive family information. This Privacy Policy explains in clear terms what personal information we collect, how we use it, with whom it is shared, and the measures we take to safeguard it. It also addresses our obligations under Arkansas law, including the Arkansas Personal Information Protection Act, and clarifies our SMS consent practices.
By using our website, submitting information through our online forms, or engaging our services, you consent to the practices described here.
What Personal Information We Collect
We collect personal information in several ways:
Information you provide directly: This includes your name, mailing address, email address, phone number, and any details about your legal needs that you choose to share when contacting us. If you engage our services, we may also collect sensitive information such as family relationships, estate planning goals, asset details, and copies of relevant legal documents.
Information collected automatically: When you visit our website, we may collect data such as your IP address, browser type, operating system, device identifiers, and usage patterns through cookies, analytics tools, and server logs. This information helps us improve our website’s performance, security, and user experience.
SMS communications: If you opt to receive SMS messages from us (e.g., appointment reminders or updates), we will collect and store your phone number and communication preferences. SMS consent is not shared with third parties.
How Personal Information Is Used
We use the personal information we collect for purposes that are directly related to your engagement with us and to comply with our professional obligations. This includes:
Responding to inquiries and scheduling consultations
Providing legal services in estate planning, probate, and related matters
Communicating with you about your matter, including by phone, email, or SMS if you have consented
Sending educational materials, newsletters, or event invitations if you have opted in
Managing our website and enhancing its security, performance, and functionality
Meeting our legal, ethical, and regulatory obligations under Arkansas law and the Arkansas Rules of Professional Conduct
We do not use your personal information for unrelated marketing purposes without your consent.
Who Personal Information Is Shared With
We do not sell your personal information, and we do not share SMS consent with third parties or affiliates. Information may be shared only in limited circumstances, including:
Service providers who perform functions on our behalf, such as secure cloud storage, email delivery, or website hosting. These providers are contractually required to protect your information and use it only for the services they provide to us.
Third parties involved in your legal matter, such as courts, opposing counsel, or expert witnesses, but only when necessary to carry out your instructions or comply with legal obligations.
Regulatory or governmental authorities when disclosure is required by law, such as in response to a subpoena, court order, or as otherwise mandated under Arkansas statutes.
In all cases, we limit disclosures to only what is necessary and ensure that recipients are bound to maintain confidentiality where applicable.
Arkansas-Specific Legal Protections
As an Arkansas law firm, we are subject to the Arkansas Personal Information Protection Act, which requires us to maintain reasonable security procedures and practices to protect personal information from unauthorized access, destruction, use, modification, or disclosure. If a data breach involving personal information occurs, we are required to notify affected individuals without unreasonable delay and no later than forty-five (45) days after discovery. If the breach affects more than 1,000 Arkansas residents, we must also notify the Arkansas Attorney General. Documentation of any such breach will be retained for at least five years.
We also follow the Arkansas adoption of the Revised Uniform Fiduciary Access to Digital Assets Act, which governs how fiduciaries can access your online accounts and digital property as part of your estate plan.
Data Retention and Security
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected or as required by law, regulation, or ethical obligations. When no longer needed, personal information is securely deleted or destroyed. We employ reasonable administrative, technical, and physical safeguards to protect your data; however, no system can be guaranteed to be completely secure.
Your Rights
You have the right to request access to the personal information we hold about you, to request corrections if you believe the information is inaccurate, and to opt out of receiving marketing communications. Requests can be made by contacting us at the information provided below. Please note that some information may need to be retained to comply with legal obligations.
Policy Accessibility
We make this Privacy Policy easily accessible by:
Providing a clear link near consent language on all web forms where personal information is collected
Including a link to this policy in the footer of every page on our website
Making it available in our client engagement materials when appropriate
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or our handling of your information, please contact:
HootOwl Legal, PLLC
Email: privacy@hootowllegal.com
Phone: (903) 278-5822
Final Commitment
Your trust is the foundation of our work. At HootOwl Legal, we are committed to ensuring that the information you share with us—whether online, in person, or over the phone—is handled with the utmost care and in full compliance with both the letter and the spirit of Arkansas law.